Türkiye's Leading Coffee Industry Group

From Bean Origins
to Global Cups

ASAD Gıda Sanayi is the parent company behind Türkiye's most ambitious coffee brands — powering green bean export, wholesale distribution, roasting supply, café franchising, and full-spectrum industry consultancy.

Est. Türkiye
ToptanKahveler
B2B Wholesale
FrancesCoffee
Premium Retail
Roasted.com
Digital Platform
Green Bean Export Wholesale Distribution Roasting Raw Materials Café Franchising Industry Consultancy Roasted.com ToptanKahveler FrancesCoffee Green Bean Export Wholesale Distribution Roasting Raw Materials Café Franchising Industry Consultancy Roasted.com ToptanKahveler FrancesCoffee
4
Owned Brands
30+
Countries Exported
500+
Tonnes Annually
360°
Industry Coverage
Farm-to-Cup Excellence
Vertically integrated since day one

Built on Expertise,
Driven by Passion

ASAD Gıda Sanayi was founded with a singular vision: to become Türkiye's most comprehensive coffee industry group. From sourcing the finest green beans at origin to delivering roasted perfection to consumers worldwide, we operate across every link in the coffee value chain.

As the parent company of ToptanKahveler, FrancesCoffee, and Roasted.com, we've built an ecosystem that serves B2B wholesale buyers, premium retail consumers, and the next generation of café entrepreneurs — all under one roof.

Origin Sourcing

Direct partnerships with farms across Africa, Asia & Americas

Quality Assurance

SCA-grade cupping & rigorous control at every stage

Scale & Speed

500+ tonnes capacity with global logistics infrastructure

Partnership Focus

Long-term relationships built on trust & mutual growth

Roasted to Perfection, Sourced with Purpose

From green bean farms to your roastery — we bridge every gap in the coffee supply chain.

End-to-End Coffee Solutions

From green bean sourcing to café franchise operations — we cover the entire coffee industry value chain.

Green Bean Export

Direct-origin sourcing and international export of premium green coffee beans from the world's finest growing regions.

  • Single-origin & specialty lots
  • Direct farm relationships
  • Full export documentation
  • Global shipping logistics

Wholesale Distribution

Bulk supply of green and roasted coffee beans to roasters, retailers, and hospitality businesses across Türkiye and beyond.

  • Competitive bulk pricing
  • Consistent quality supply
  • Flexible order volumes
  • Dedicated account management

Roasting Raw Materials

Complete raw material supply for roasting operations — from green beans to packaging materials and equipment sourcing.

  • Curated bean selections
  • Roast profile guidance
  • Packaging solutions
  • Equipment procurement

Café Franchising

Turn-key café franchise solutions — from concept design to daily operations — under our proven brand frameworks.

  • Proven business models
  • Location analysis & fit-out
  • Staff training programs
  • Ongoing operational support

Industry Consultancy

Expert advisory services for businesses entering or scaling within the coffee industry — strategy, sourcing, and operations.

  • Market entry strategy
  • Supply chain optimization
  • Brand development
  • Operational audits

Coffee Tech & Digital

Through Roasted.com, we build digital e-commerce platforms and tools that modernize coffee industry operations and wholesale transactions.

  • B2B ordering platforms
  • Inventory management
  • Customer engagement apps
  • Data-driven insights

Capsule Coffee Production

We manufacture premium coffee capsules for private label clients worldwide — Nespresso and CIBO compatible, competitively priced, and export-ready.

2/3
Dos Tres — Our Capsule Brand
6 blends | Nespresso & CIBO compatible

Your Brand, Our Expertise

ASAD Gıda Sanayi operates a high-speed capsule filling line capable of producing 2 full shipping containers every 3 days. Our facility supports both Nespresso-compatible and CIBO-compatible capsule formats, making us a versatile partner for private label coffee brands worldwide.

From sourcing and roasting to filling, sealing, and packaging — we handle the entire capsule production process in-house. Our competitive pricing structure and global export capabilities make us an ideal manufacturing partner for brands looking to enter or scale in the capsule coffee market.

300K+
Capsules / Day
7.8M
Capsules / Month
780K
Boxes of 10 / Month
93M+
Capsules / Year
Nespresso Compatible CIBO Compatible Private Label Global Export

Four Brands, One Vision

Each brand serves a distinct market segment, together covering the full spectrum of the coffee industry.

T
ToptanKahveler
toptankahveler.com
B2B Wholesale

Türkiye's premier wholesale coffee platform — connecting roasters, cafés, and distributors with quality beans at competitive bulk pricing.

B2B
Focus
50+
SKUs
EU
Export
Visit ToptanKahveler
F
FrancesCoffee
francescoffee.com.tr
Premium Retail

Premium consumer coffee brand offering single-origin beans, signature blends, and an elevated coffee experience for discerning enthusiasts.

D2C
Focus
20+
Origins
5★
Rated
Visit FrancesCoffee
R.
Roasted.com
roasted.com
Digital Platform

The digital backbone of modern coffee businesses — a platform and mobile app that streamlines ordering, operations, and customer engagement.

SaaS
Model
Web
+ Mobile
AI
Powered
Visit Roasted.com
2/3
Dos Tres
Capsule Coffee
Capsule Coffee

Premium coffee capsule brand offering six distinctive blends — Uno, Forte, Oro, Decaf, Vivaz, and Aurora — compatible with Nespresso machines worldwide.

6
Blends
Nespresso
Compatible
Premium
Quality
Explore Dos Tres
15+
Origin Countries
500+
Tonnes Per Year
30+
Export Destinations
Türkiye HQ
Europe
MENA
Asia
Africa
Americas

Sourcing & Supplying
Across Continents

With sourcing partnerships across Africa, Central America, and Southeast Asia, and export routes reaching 30+ countries, ASAD operates as a truly global coffee supply partner.

🇹🇷
Türkiye
Headquarters & Operations
🇪🇺
European Union
Export & Wholesale
🇪🇹
East Africa
Origin Sourcing
🇧🇷
South America
Origin Sourcing
🇸🇦
Middle East
Export Market
🇮🇩
Southeast Asia
Origin Sourcing

From Farm to Cup, We Control the Chain

Every step of the journey is managed with precision, ensuring quality and consistency at every touchpoint.

1

Origin Sourcing

Direct farm partnerships in Ethiopia, Brazil, Colombia & beyond

2

Quality Control

SCA-grade cupping, moisture analysis & defect screening

3

Logistics & Export

Temperature-controlled shipping with full documentation

4

Processing & Roasting

Custom roast profiles per client specifications

5

Distribution

Multi-channel delivery — wholesale, retail & digital

SCA Certified
Organic Options
Fair Trade
ISO Compliant
HACCP Standards
Rainforest Alliance

The ASAD Advantage

Vertically Integrated

We own and operate across every stage of the coffee value chain

Global Network

Sourcing from 15+ origins, exporting to 30+ countries

Innovation-Led

Roasted.com brings digital transformation to traditional coffee trade

Partnership Approach

We grow alongside our clients with flexible, scalable solutions

The Visionary Behind ASAD

OA

Omar Khaled Farid Asad

Founder & CEO
1,600 m²
HQ & Factory
3.3 T
Daily Roast Capacity
85 T
Monthly Output
1,000+ T
Annual Capacity

From Porcelain to Coffee — A Founder's Journey

Omar Khaled Farid Asad's entrepreneurial journey began in the world of porcelain, trading and exporting fine ceramic tableware internationally. It was through these trade connections that he discovered his true calling — the global coffee industry.

Pivoting boldly, Omar began sourcing premium green coffee beans directly from farms across Africa, South America, and Asia, importing them to Türkiye and building a reputation among wholesale roasters for consistent quality and competitive pricing.

Today, ASAD Gıda Sanayi operates from a 1,600 m² integrated headquarters and factory in Istanbul, housing all operations under one roof. The facility is equipped with a 120 KG, 30 KG, and 10 KG roaster, producing up to 3.3 tonnes of roasted coffee per day — roughly 85 tonnes per month and over 1,000 tonnes annually.

120 KG
Primary Roaster
30 KG
Specialty Roaster
10 KG
Sample Roaster
4 Brands
Built from Scratch

What Our Partners Say

★★★★★
"ASAD's green bean quality and consistency have been exceptional. They've become our primary supplier for all European operations."
MK
Markus K.
Head of Sourcing, Vienna Roasters
★★★★★
"The franchise consultancy team helped us launch three locations in six months. Their operational playbook is world-class."
AY
Ayşe Y.
Franchise Owner, Istanbul
★★★★★
"ToptanKahveler's platform made our wholesale ordering seamless. The quality-to-price ratio is unmatched in the market."
RS
Rami S.
Operations Director, Gulf Beverages

Frequently Asked Questions

Our minimum order quantity varies by product. For green beans, we typically start at 1 tonne. For roasted coffee, minimums start at 50kg. Contact us for specific product minimums and custom arrangements.
We export to over 30 countries across Europe, the Middle East, North Africa, and Asia. Our main export markets include Germany, Netherlands, Saudi Arabia, UAE, and the UK. We handle all export documentation and logistics.
Our franchise model provides everything you need: location analysis, interior design, equipment sourcing, staff training, menu development, and ongoing operational support. We offer flexible franchise packages tailored to your market and budget.
Yes, we offer comprehensive private label solutions including custom blending, roasting to your specifications, and packaging design. Whether you need 100kg or 100 tonnes, we can produce coffee under your brand with full quality assurance.
Our operations comply with SCA standards, ISO, HACCP, and Fair Trade guidelines. We also offer Rainforest Alliance and organic certified options. Specific certification availability varies by origin and product line.

Industry Insights

March 2026

Expanding Our Roasting Capacity

ASAD Gida Sanayi invests in new state-of-the-art roasting equipment, doubling our annual processing capacity to meet growing demand.

February 2026

New Origin Partnerships in Ethiopia

We've established direct sourcing partnerships with three new cooperatives in Yirgacheffe and Sidamo regions for premium specialty lots.

January 2026

Dos Tres Capsule Launch

Our newest brand Dos Tres enters the capsule coffee market with six unique blends, bringing premium Turkish-roasted coffee to Nespresso lovers.

Let's Build
Something Together

Whether you're looking for bulk green beans, franchise opportunities, or industry consultancy — we'd love to hear from you.

Headquarters

Selahaddin Eyyubi Mh, 1632. Sk. No:21, 34510 Esenyurt/Istanbul, Türkiye

Websites

asadlimited.com · toptankahveler.com · francescoffee.com.tr

Request a Quote

Your Coffee Journey
Starts Here

Join hundreds of businesses that trust ASAD Gıda Sanayi as their end-to-end coffee industry partner.